Betty Crocker random cards recipe The Thorncliff recipe collection unknown source

Sugar Cookies made famous by Ethel.

Now I had intentions of writing a long story about who Ethel was. First, though I went to Reddit because the instructions that were written out seemed a bit off. I wondered just what was meant by 3/4 cup soft shortening (part sugar). A few other people were confused and well, someone wrote the wrong […]

Betty Crocker Random recipe vintage

Betty Crocker’s Absurd, Gorgeous Atomic-Age Creations – The New York Times

The iconic brand’s midcentury recipes evoke the era’s peculiar optimism, encased in gelatin and smothered in mayonnaise. Source: Betty Crocker’s Absurd, Gorgeous Atomic-Age Creations – The New York Times   I may own two boxes of these cards. There is something weirdly wonderful about these cards and there are times I’m tempted to make a […]

Betty Crocker food recipe vintage wtf

Hamburger Pie

I really try to not editorialize the recipes I find- but there are things that make me go WTF/ simple dog head tilt. There are a lot in this Betty Crocker collection & of course I will have to post many of them. Because I am evil like that. Let us just say the early […]