Genuine Photographs from Rock City Gardens & Fairyland Caverns

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Rock City Gardens is one of the south’s oldest and most popular natural attractions. Just six miles from downtown Chattanooga, Tenn., Rock City is an enchanted, 4,100-foot walking trail showcasing soaring rock formations and lush gardens that include over 400 species of wildflowers and plants. Other features include the Swing-A-Long Bridge that spans nearly 200 feet and the lookout point at Lover’s Leap where you can “See Seven States” while standing over the 140-foot waterfall that cascades down Lookout Mountain. More than half a million people from all over the world visit this nostalgic attraction each year, making memories worth repeating.

The attraction opened in 1932 by Garnet and Frieda Carter, and was made known partially due to the barn advertising campaign Carter initiated. A sign painter named Clark Byers was hired to travel the nation’s highways and offer to paint farmer’s barns in exchange for letting them paint three simple words: See Rock City. The distinctive black-and-white signs appeared as far north as Michigan and as far west as Texas. The advertising soon began to produce the desired effect and, by the close of the 1930’s, more travelers than ever had seen Rock City Gardens.

I am not sure when I first acquired this set of photos- obviously it is an incomplete set seeing that I have only 9 of the 10.

 

 

I found any number of vintage postcards of rock city gardens over on eBay

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